The 2015 Bleu de Chanel commercial, directed by Martin Scorsese, transcended the typical perfume advertisement. It wasn't simply a pretty face selling a fragrance; it was a short film, a mood piece, a cinematic experience expertly crafted to evoke a specific feeling and associate it with the Bleu de Chanel scent. Central to this success was the music, a carefully chosen piece that perfectly complemented the visuals and the overall narrative. This article will delve into the specifics of the 2015 Bleu de Chanel commercial, exploring its pop culture references, the song used, and its relationship to other Chanel campaigns, notably those featuring Coco Mademoiselle.
What Song is Played in the Chanel Bleu de Chanel Commercial?
The 2015 Bleu de Chanel commercial features a haunting and evocative instrumental piece. While it doesn't employ a readily identifiable popular song with lyrics, the music is crucial to the commercial's success. The composer and specific title of the track are not widely publicized by Chanel, further contributing to the mystique surrounding the advertisement. This ambiguity allows the music to function as a blank canvas onto which viewers project their own emotions and interpretations, strengthening the impact of the commercial. The music's deliberate lack of overt familiarity enhances the feeling of sophistication and exclusivity associated with the Bleu de Chanel brand. The composition itself is characterized by its melancholic yet powerful tone, incorporating elements of orchestral arrangements, strings, and perhaps subtle electronic touches. The overall effect is dramatic and intensely cinematic, mirroring the style of Scorsese’s direction. The absence of lyrics allows the visuals to take center stage, while the music subtly underscores the emotional narrative unfolding on screen.
Pop Culture References in the Bleu de Chanel Commercial:
The 2015 Bleu de Chanel commercial is rich in subtle pop culture references, though not in the overt, immediately recognizable manner of some other advertisements. Instead, the references are more atmospheric, drawing on established cinematic tropes and visual language to create a specific mood and resonate with a sophisticated audience. The film's overall style is heavily indebted to classic Hollywood cinema, particularly the noir genre. The stark lighting, the use of shadows, and the focus on male introspection all evoke the brooding atmosphere of films like *Casablanca* or *The Maltese Falcon*. These are not direct references, but rather a stylistic homage, tapping into a collective cinematic unconscious and associating the fragrance with a sense of timeless masculinity and intrigue.
The commercial's narrative structure also draws on familiar storytelling archetypes. The protagonist, played by Gaspard Ulliel, embodies a solitary, contemplative figure, a classic archetype found in numerous films and literary works. His journey, though not explicitly detailed, suggests a quest for something elusive – perhaps self-discovery, or the essence of a fulfilling life. This resonates with the broader cultural fascination with existential themes and the search for meaning.
Further, the commercial’s emphasis on masculinity is not overtly aggressive or boastful. It avoids the stereotypical representations of masculinity prevalent in many other perfume advertisements. Instead, it presents a more nuanced and complex portrayal, highlighting introspection, resilience, and a sense of quiet strength. This subtle subversion of traditional masculine tropes is a significant pop culture reference in itself, aligning the fragrance with a more modern and sophisticated understanding of masculinity.
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